PREANNOUNCEMENT MESSAGE: THE BEGINNING OF ELECTRONIC WORD-OF-MOUTH FOR NEW PRODUCTS - koreascholar

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PREANNOUNCEMENT MESSAGE: THE BEGINNING OF ELECTRONIC WORD-OF-MOUTH FOR NEW PRODUCTS

Hao Zhang, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/314940

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.356-358

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

new product preannouncement ewom brand awareness brand preference message

저자

Hao Zhang(Northeastern University, China)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

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