DOES CORPORATE SOCIAL RESPONSIBILITY MATTER EVEN IN B2B MARKET?: EFFECT OF CSR ON CUSTOMER TRUST - koreascholar

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DOES CORPORATE SOCIAL RESPONSIBILITY MATTER EVEN IN B2B MARKET?: EFFECT OF CSR ON CUSTOMER TRUST

Sang-Lin, Jong Won Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/314941

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.353-355

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

B2B CSR supply risk corporate image reputation social connectedness

저자

Sang-Lin(HanHanyang University, Republic of Korea)
Jong Won Lee(Kimpo University, Republic of Korea)

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