In a context of unprecedented migration home reaches high relevance. This study aims at understanding the (re-)construction of home by first generation consumer migrants. The findings provide insights into consumers’ (re-)construction of various dimensions of home and identify “inner home” as a new dimension in the context of consumer migration.

• Maria Kreuzer(Innsbruck School of Management, Austria)
• Sylvia von Wallpach(Copenhagen Business School, Denmark)
• Hans Muehlbacher(International University of Monaco, Monaco)
• Bettina Sax(Innsbruck School of Management, Austria)