CONSUMER SATISFACTION AND REUSED INTENTION OF INNOVATED PUBLIC TRANSPORTATION USINGMOBILE APPLICATION IN INDONESIA

Audina Larasati; Mustika Sufiati Purwanegara

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CONSUMER SATISFACTION AND REUSED INTENTION OF INNOVATED PUBLIC TRANSPORTATION USINGMOBILE APPLICATION IN INDONESIA

Audina Larasati, Mustika Sufiati Purwanegara

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URLhttps://db.koreascholar.com/Article/Detail/315009

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.664-668

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

The research studied about the satisfaction and reuse intention of Indonesian people towards the innovated transportation using mobile applications in Indonesia. In 2015 some issues come up from the service companies that use mobile application as the channel for it. People have great expectations for this service.

키워드

mobile application public transportation satisfaction service quality satisfaction

저자

Audina Larasati(Bandung Institute of Technology, Indonesia)
Mustika Sufiati Purwanegara(Bandung Institute of Technology, Indonesia)

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