A STUDY ON THE VALUES THAT AFFECT ECO-FRIENDLY BUYING BEHAVIOR - koreascholar

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A STUDY ON THE VALUES THAT AFFECT ECO-FRIENDLY BUYING BEHAVIOR

Hyun Ju Lee, Seong-Yeon Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315030

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.742-744

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer value environmental attitude environmental involvement perceived consumer effectiveness self-monitoring new ecological paradigm

저자

Hyun Ju Lee(Ewha Womans University, Republic of Korea)
Seong-Yeon Park(Ewha Womans University, Republic of Korea)

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