THIS MUST BE GOOD BECAUSE EVERYONE SAYS SO!AN EMPIRICAL ANALYSIS OF THE EFFECT OF ONLINE PRODUCT REVIEWS ON PURCHASE PROBABILITIES - koreascholar

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THIS MUST BE GOOD BECAUSE EVERYONE SAYS SO!AN EMPIRICAL ANALYSIS OF THE EFFECT OF ONLINE PRODUCT REVIEWS ON PURCHASE PROBABILITIES

Su Jung Kim, Ewa Maslowska, Edward C. Malthouse

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315038

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.774-783

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Su Jung Kim(Iowa State University, USA)
Ewa Maslowska(Northwestern University, USA)
Edward C. Malthouse(Northwestern University, USA)

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