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SUBCULTURAL DIFFERENCES OF SERVICE FAILURE RESPONSE: GRID-GROUP ANALYSIS

Yi Zhang, Mimi Li, Shangzhi Qiu
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  • URLhttps://db.koreascholar.com/Article/Detail/315055
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.831-835
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Yi Zhang(Purdue University, USA)
  • Mimi Li(The Hong Kong Polytechnic University, Hong Kong SAR, China)
  • Shangzhi Qiu(Purdue University, USA)
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양식 선택

Yi Zhang, Mimi Li, Shangzhi Qiu. (2016). SUBCULTURAL DIFFERENCES OF SERVICE FAILURE RESPONSE: GRID-GROUP ANALYSIS. 2016 Global Marketing Conference at Hong Kong, 831-835.

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