THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE - koreascholar

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THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE

Tae Rang Choi, Yongjun Sung

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315090

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.961-964

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

self-threat promotion hope prevention hope self-view

저자

Tae Rang Choi(The University of Texas at Austin, USA)
Yongjun Sung(Korea University, Republic of Korea)

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