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WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN
WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN
Tony Apéria, Christian.Persson
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/315110
3,000원
키워드
sustainable brand equityretail corporate reputationretail brand personalityand retail Point of Parity (POP) and Point of Difference (POD).
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