E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES - koreascholar

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E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315128

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1094-1096

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sustainable marketing e-WOM self-expressiveness customer engagement social network platform

저자

Chang Suk Choi(Changwon National University, Republic of Korea)
Sang Jim Kim(Changwon National University, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)
Sang Cheol Jeong(Changwon National University, Republic of Korea)

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