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TOWARDS A NEW CONCEPTUALIZATION OF CUSTOMER EXPERIENCE QUALITY IN TECHNOLOGY ENABLED COLLABORATIVE CONSUMPTION SERVICES

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  • URLhttps://db.koreascholar.com/Article/Detail/315139
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Information technologies enable new business models to move the idea from traditional services away towards collaborative offerings allowing customers to become active participants in service delivery. Consequently, the capabilities of other customers are chiefly responsible in creating customer experience. Thus, existing customer experience quality models are extended to address today’s market developments.

저자
  • Kathrin Luehrs(LMU Munich, Germany)
  • Christoph Schmitz(LMU Munich, Germany)