THE MEDITERRANEAN DIET STORYTELLING AN INQUIRY INTO AN INTANGIBLE MARKETING ASSET - koreascholar

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THE MEDITERRANEAN DIET STORYTELLING AN INQUIRY INTO AN INTANGIBLE MARKETING ASSET

Fabiola Sfodera, Costanza Nosi, Alberto Mattiacci, Luca Petruzzellis

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URLhttps://db.koreascholar.com/Article/Detail/315164

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1214-1219

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

food marketing symbolic postmodern food consumption mediterranean diet UNESCO intangible heritage

저자

Fabiola Sfodera(Sapienza University of Rome, Italy)
Costanza Nosi(Roma Tre University, Italy)
Alberto Mattiacci(Sapienza University of Rome, Italy)
Luca Petruzzellis(University Aldo Moro of Bari, Italy)

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