CONSUMER INTERACTION IN INSTAGRAM: THE ROLE OF PERCEIVED HEDONISM AND SATISFACTION - koreascholar

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CONSUMER INTERACTION IN INSTAGRAM: THE ROLE OF PERCEIVED HEDONISM AND SATISFACTION

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315173

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1233-1238

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

hedonism satisfaction interaction Instagram social networks

저자

Luis V. Casaló(Universidad de Zaragoza, Huesca, Spain)
Carlos Flavián(Universidad de Zaragoza, Spain)
Sergio Ibáñez(Universidad de Zaragoza, Spain)

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