A CONCEPTUAL FRAMEWORK FOR INTEGRATING CO-CREATION MECHANISMS IN VALUE CREATION SPHERES - koreascholar

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A CONCEPTUAL FRAMEWORK FOR INTEGRATING CO-CREATION MECHANISMS IN VALUE CREATION SPHERES

Szu-Hsin Wu, Yuhui Gao

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315178

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1245-1249

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

co-creation mechanism value creation spheres firm consumer

저자

Szu-Hsin Wu(Dublin City University, Ireland)
Yuhui Gao(Dublin City University, Ireland)

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