논문 상세보기

SOCIAL BUSINESS: MEANING, SCOPE, AND EVALUATION

Muzakkeer Huda, ABM Shahidul Islam
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/315182
구독 기관 인증 시 무료 이용이 가능합니다. 5,500원
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

The basic premise of this paper is to determine the exclusivity of the concept “social business” comparing other concepts seemingly parallel to it. To this end, through scope and evaluation of the concept, the article focuses on how social business adds superior value, addresses social problems, and may motivate the business community to dedicate their talents and energy and invest money in this business.

키워드
socialbusinessscopeevaluationsuperior value
저자
  • Muzakkeer Huda(Presidency University, Bangladesh)
  • ABM Shahidul Islam(University of Dhaka, Bangladesh)