THE MODERATION EFFECT OF AD SKEPTICISM ON PERCEIVED VALUES OF MOBILE ADVERTISING - koreascholar

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THE MODERATION EFFECT OF AD SKEPTICISM ON PERCEIVED VALUES OF MOBILE ADVERTISING

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URLhttps://db.koreascholar.com/Article/Detail/315186

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1328-1330

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

moderation effect ad skepticism perceived value mobile advertising Ad

저자

Fang Liu(University of Western Australia, Australia)

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