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B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY

Wolfgang Fritz, Benjamin Wille-Baumkauff
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/315201
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1387-1391
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Wolfgang Fritz(Technische Universitaet Braunschweig, Germany)
  • Benjamin Wille-Baumkauff(Technische Universitaet Braunschweig, Germany)
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양식 선택

Wolfgang Fritz, Benjamin Wille-Baumkauff. (2016). B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY. 2016 Global Marketing Conference at Hong Kong, 1387-1391.

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