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VIDEO CLIPS IN ONLINE MARKETING OF CONSTRUCTION PROJECTS: PROJECTING CREDIBILITY AND TRUST?
Hans Rämö
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/315222
4,500원
초록
This paper discusses how online video clips are used in official construction project presentations, in attempts to convey credibility and trust. Empirical vignettes are from large construction projects in the Greater Stockholm area: The Friends Arena; the Arena City; the new Karolinska University Hospital; and the Stockholm Bypass traffic project.
키워드
video cliponline marketingprojecting credibilitytrustconstruction project
저자
