THE INTENTION OF CONSPICUOUS CONSUMPTION BEHAVIOUR FROM SOCIO-ECONOMIC PERSPECTIVE - koreascholar

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THE INTENTION OF CONSPICUOUS CONSUMPTION BEHAVIOUR FROM SOCIO-ECONOMIC PERSPECTIVE

Chi-Hsien Kuo, Nagasawa Shinya

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315226

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1505-1506

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury goods value theory purchase intention consumer social identity beliefs

저자

Chi-Hsien Kuo(Waseda University, Japan)
Nagasawa Shinya(Waseda University, Japan)

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