LUXURY START-UP: OXYMORON OR REALITY? THE TALES OF TWO LUXURY START-UPS - koreascholar

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LUXURY START-UP: OXYMORON OR REALITY? THE TALES OF TWO LUXURY START-UPS

LUXURY START-UP: OXYMORON OR REALITY? THE TALES OF TWO LUXURY START-UPS

Michel Phan, Klaus Heine, Andrea Temime, Esther Porte

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315227

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1507-1515

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury start-up oxymoron reality luxury brand

저자

Michel Phan(EMLYON Business School, China)
Klaus Heine(EMLYON Business School, China)
Andrea Temime(EMLYON Business School, France)
Esther Porte(EMLYON Business School, France)

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