DESIGN INNOVATION ATTRIBUTE, CONSUMPTION VALUE, REPURCHASE INTENTION: FOCUS ON ITEM OF ONLINE GAME CHARACTER - koreascholar

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DESIGN INNOVATION ATTRIBUTE, CONSUMPTION VALUE, REPURCHASE INTENTION: FOCUS ON ITEM OF ONLINE GAME CHARACTER

Sang Jin Kim, Hakil Moon, Kyung Hoon Kim

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URLhttps://db.koreascholar.com/Article/Detail/315375

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1743-1745

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumption value design innovation attribute online game item lol skin repurchase intention

저자

Sang Jin Kim(Changwon National University, Republic of Korea)
Hakil Moon(Eastern Michigan University, USA)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

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