Bioinformatics service is very new and emerging in market that provides information such as whether or not occurrence of a particular disease through the base of DNA(Deoxyribonucleic Acid) & RNA(Ribo Nucleic Acid) sequence analysis. Recently, interest growing rapidly in utilization of the industrial purpose, but provision of commercialization like pricing and service packaging is not enough to go to market.
For go-to-market, firstly refine the services and perform cost calculation of services in cost-plus method then estimate consumer utility by conducting conjoint analysis. Collectively, with cost and consumer utility result, optimal service price can be calculated.

1. 서 론
 2. 연구대상 및 방법
  2.1 연구대상
  2.2 연구방법
 3. 연구결과
  3.1 바이오인포매틱스 서비스의 주요인(主要人)별 중요도
  3.2 바이오인포매틱스 서비스별 원가(Cost)및 효용가치(Utility) 비교
  3.3 바이오인포매틱스 서비스의 원가-효용가치를 감안한 적정가격
 4. 결론
 5. References

• 최원훈(비즈니스 서비스, 한국 IBM) | Won-Hoon Choi
• 강경식(명지대학교 산업경영공학과 교수) | Kyung-Sik Kang Corresponding Author