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로컬푸드 매장의 서비스품질이 고객만족과 재방문의도에 미치는 영향 KCI 등재

The Impacts of Service Quality of Local Food stores on Customer Satisfaction and Revisit Intention

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농촌계획 (Journal of Korean Society of Rural Planning)
한국농촌계획학회 (Korean Society Of Rural Planning)
초록

This study identified the impact of the service quality of local food stores on customer satisfaction and revisiting intention of the customers as the interest into local foods is increasing. The main outcomes are as follows: First, many of the respondents said that they use the local food stores based on the trust in the origin of the products and good quality. Second, reliability and validity were suitable for factor analysis and the correlation had a positive (+) directivity. Third, reliability, assurance, empathy and tangibles were analyzed to have a positive (+) impact among the 5 aspects of service quality except for responsiveness. Fourth, customer satisfaction had a positive (+) impact on the intention to revisit the local food stores, and reliability, assurance and empathy had a positive (+) impact on revisiting intention at the statistical significance level except for responsiveness and tangibles among the 5 service quality aspects. Therefore, it is thought to be required to keep having interests into service quality to gain a competitive edge as a sustainable management system since the service quality of local food stores has impacts on customer satisfaction and intention to revisit.

목차
I. 서 론
 II. 이론적 검토
  1. 로컬푸드
  2. 서비스품질
  3. 고객만족
  4. 재방문의도
 III. 연구설계
  1. 연구모형
  2. 가설설정
  3. 변수의 조작적 정의
  4. 조사개요와 분석방법
 IV. 분석결과
  1. 조사자의 특성
  2. 요인분석과 신뢰도 분석
  3. 상관분석
  4. 가설의 검정
 V. 요약 및 결론
 References
저자
  • 한진(전북대학교 농업경제학과) | Han Jin
  • 한상혁(전북대학교 농업경제학과) | Han Sang-Hyuk
  • 장동헌(전북대학교 농업경제학과) | Jang Dong-Heon Corresponding author