Small and micro cultural enterprises make tremendous contributions to the development as well as the growth of China’s cultural industry. Creative talents who is playing a significant role are the sources of the rise, development and prosperity of enterprises. It is useful to develop a series of special strategies to motivate the creative talents on the premise that we analyzed the current situation of small and micro enterprises, the characteristics and demand factors of the creative talents. At present, there exist some problems in the small and micro enterprises about incentive, such as inferfect human resource management, low overall wage level and depressed business environment and so on. In order to solve the above problems, we ought to stick to the principles: combining the material and mental incentives, short-term and long-term incentives as well as individual and team motivation. We can complete the system of incentives by means of human resource outsourcing, create suitable environment for creative talents, enhance cultural and intrinsic incentives and so on intending to improve the incentive level of creative talents in small and micro enterprises.

I. Introduction
 Ⅱ. The Characteristics of Creative Talents
 Ⅲ. The Characteristics of Incentives
 Ⅳ. The Status Quo of Incentives
  1. The imperfect managing system of human resource and the fragmentary incentive system.
  2. the low overall wage level, large wage disparity and the single wage structure.
  3. Low correlation between creative talents, their work performance and overall corporateprofits.
  4. The depressed business environment.
  5. The lack of intrinsic motivation.
 V. The Principles of Incentive
  1. Material incentives versus mental incentives
  2. Short-term incentives versus long-term incentives
  3. Individual incentives versus team motivation
  4. Efficiency versus fairness
  5. Intrinsic incentive versus extrinsic incentive
 Ⅵ. The Methods of Incentive
  1. Improving human resource management system through human resource outsourcing andestablishing a relatively complete system of incentives.
  2. Appropriately increasing the wages, using multiple methods of material incentives andenhancing correlation of the creative talent incentive and business development.
  3. Creating suitable creative environments and harmonious atmospheres of creativity.
  4. Strengthening the cultural incentive and enhancing levels of intrinsic incentivesthrough the improvement of designing work.
 Ⅶ. Conclusion
 REFERENCES
 

• Li, Hui(Associate Professor, College of liberal arts, Shandong Normal University.)
• Li, Wenya(Postgraduate, College of liberal arts, Shandong Normal University.)