The mobile SNS is a promising e-service platform of the future. However, measuring its service quality is a challenge. An appropriate model for measuring service quality is required. This paper proposes e-service quality models for analyzing mobile SNS platform quality, based on previous service quality researches. An empirical study is performed on the proposed models. The results show that constructs of existing e-service models such as responsiveness and assurance do not fit the mobile SNS platform, and that loyalty and value are better measures for mobile service quality.

1. 서 론
 2. 관련 연구
  2.1 전통적 품질 측정모형
  2.2 e-서비스 품질 측정모형
 3. 연구방법 및 분석
  3.1 연구모형 및 가설의 설정
  3.2 분석 영역 및 데이터 수집
  3.3 측정모형 분석
  3.4 구조모형 분석
  3.5 모형 적합도
 4. e-서비스 품질 측정에의 시사점
 5. 결 론
 Acknowledgement
 References

• 김종수(한남대학교 산업경영공학과) | Chong Su Kim Corresponding Author