Effect of heavy metals (Cd, Cu, Zn) on the survival and population growth rates (PGR) of marine rotifer, Brachionus plicatilis were examined. B. plicatilis were exposed to Cd, Cu and Zn for 24 h to determine their survival and 72 h to determine their PGR. Survival rates in the control groups were greater than 90%. They were decreased with increasing concentrations of Cd, Cu and Zn. Survival rates were reduced in a concentration-dependent manner. Significant reduction in survival rates after exposure to Cd, Cu and Zn at concentration greater than 40.00, 0.13 and 10.00 mg L-1, respectively. PGR in the control groups were greater than 0.50. They were decreased with increasing concentrations of heavy metals. PGR were reduced in a concentrationdependent manner. Significant reduction in PGR after exposure to Cd, Cu and Zn occurred at concentration greater than 12.5, 0.06 and 1.00 mg L-1, respectively. The order of heavy metal toxicity based on PGR was Cu>Zn>Cd, with EC50 (50% Effective Concentration) values of 0.12, 6.15 and 21.41 mg L-1, respectively. The lowest-observed-effective-concentrations (LOEC) of PGR after exposure to Cd, Cu and Zn were 12.50, 0.06 and 1.00 mg L-1, respectively. The No-observedeffective- concentrations (NOEC) of PGR after exposure to Cd, Cu and Zn were 6.25, 0.03 and 0.01 mg L-1, respectively, in marine ecosystems have toxic effects on PGR of B. plicatilis. These results suggest that the PGR of B. plicatilis are useful tool to assess the effect of heavy metals on primary consumers in marine natural ecosystems.