The 13th “Five year plan” clearly puts forward the goal of making cultural industry become the pillar industry of national economy in the next five years, which means cultural industry becomes a new development momentum, and are attached much greater importance by the government. Cultural resources are the material basis for the cultural industry, to scientifically classify and evaluate the cultural resources is the key to transform cultural resource advantage into industrial advantage. Firstly, referring to the method of national tourist resources classification, the cultural resources in the Shandong peninsula blue economic zone can be divided into seven types, which are natural landscape culture resources, historical culture resources, folk customs culture resources, religious culture resources, festival events culture resources, literature and art, reality culture resources. Then, the development potential of cultural resources in the Shandong Peninsula Blue Economic Zone were evaluated using the multilevel grey method. The evaluation results showed that the development potential of the cultural resources in the Shandong Peninsula Blue Economic Zone is the highest and the development potential order of each type was W (natural)>W(historical)>W(folk)>W(literaryarts)>W(festivalevent)>W(Religion)>W(real), among which natural landscape culture resources and history culture resources has the greatest development potential, festival event culture resources and reality culture resources has a comparative advantage, literature and art resources has a advantaged talent and outstanding development characteristics, and festival events culture resources has great potential market demand and expected development benefits.

• Tian, Hong(Associate Professor, Research Center for Sustainable Development of Shandong Province, Shandong Normal University.)