The purpose of this study is two-fold: (1) to find context-specific motivational factors in Korean college contexts within the framework of Gardner’s integrativeness and Dörnyei’s (2005, 2009) L2 Motivational Self System; (2) to examine how those motivational factors explain motivated behavior. For this purpose, motivation data by 787 students was analyzed. The factor analysis revealed eight factors in Korean context: promotional instrumentality, bad learning experience, ought-to L2 self, integrativeness, elusive ideal L2 self, ethnocentrism, intercultural avoidance, and international posture. The regression analysis showed that four motivational factors, bad learning experience, ought-to L2 self, elusive ideal L2 self, and promotional instrumentality, significantly explained the participants’ motivated behavior. The findings indicate that there existed context-specific motivational factors which could better explain success of L2 in Korean EFL college contexts. The theoretical and pedagogical implications were provided at the conclusion.

• Dongho Kang(Seoul Nat’l Univ. of Science & Technology)