‘Neugeunsuperjami’, a late maturing and blackish purple pigmented rice cultivar, was developed from a cross between Gumjeongbyeo and Hwaseonchalbyeo. During selected by pedigree breeding method until F8 generation, a promising line, SR28757-22-2-4-2-1-1-2-B, was selected and advanced by late maturing and content of Cyanidin 3-glucoside. Advance line designated as the name of ‘KNOU 13’. This variety headed on August 28, 140 days to heading after sowing. The culm length and the panicle length of ‘Neugeunsuperjami’ was 91.0 cm and 20.0 cm, respectively. The number of panicle per hill was 10.5 and the number of grain per panicle was 88.6. The dehulling recovery of ‘Neugeunsuperjami’ was about 80.5% and 1,000-grain weight was about 19.7 g, heavier than that of ‘Heugjinju’. ‘Neugeunsuperjami’ has 3~5 times higher Cyanidin-3-glucoside(C3G) content compared with ‘Heugjinju’.