논문 상세보기
pp.23-35
The objective of this study is to analyze a price of environment-friendly and conventional rice with POS data. And we estimate the value of environmentfriendly’s certification with hedonic price model. In case of price level, organic and pesticide-free rice is higher than conventional rice, 22.5% and 10.6%, respectively. In contrast, price variation of conventional rice is higher environmentfriendly rice. The value of organic and pesticide are 839.5 Won and 313.7 Won, respectively. As time goes by, the certification’s value goes down in environmentfriendly rice. In particular, price level and certification’s value of pesticide-free rice is similar with conventional rice. The results of this study show that price of the environment-friendly rice is not higher than expected. Therefore it is necessary to establish a new marketing and promotion strategies for environment-friendly rice.
