While the significance and need of landscape assessment for rural area has been recognised, an appropriate method has not been established due to the lack of statutory ground and policy status in Korea. For that reason, current studies have been limited to dominantly amenity field survey in specific rural areas and stayed in academic. In particular, the majority of research on rural landscape amenity or character assessment methodologies so far has been attempted with quantitative processes. Such quantitative methods produced sometimes, heavily overlapped, conflicted, and not much meaningful characterisation and classification. Moreover, such results could not only have been reflected to policy implementation but provide vision for rural areas. Therefore, this study offers new facets for landscape character assessment methods through the lens of practitioners’ qualitative survey methods and moreover, seek a policy implementation of newly developed methodologies. In order to carry out such analysis, the study employed a case study of England’s Landscape Character Assessment and survey location was Gateshead Council, Northeast of England. The study suggests meaningful qualitative landscape character assessment method and review of its policy implementation.