Social Network Anaylsis of Collaborative Activity in Rural Community - Case study of Hong-Dong area in Chungman Province, South Korea -
Rural development policy has changed from hardware based development to community revitalization. The purpose of this study is to analyze social network of collaborative activity among rural organizations as fundamental of community. The material used in this study is a record of collaborative activites in the community newsletter of Hong-Dong area. 161 of collaborative activities (links) and 75 of organizations (nodes) are investigated in network. 6 collaborative activity type (‘Education’, ‘Socializing’, ‘Meeting’, ‘Culture’, ‘Event’ and ‘Labor’) is classified. ‘Socializing’ is inclusive of approximately half of whole network (50.67%). Closeness centraization, degree centralization and betweenness centralization are measured on top in ‘Education’, ‘Meeting’ and ‘Event’ type. Scatter plot analysis using degree and betweenness centrality index, ‘Maeul Revitalization Center’, ‘Balmak Library’, ‘Woori-Maeul Medical Co-op’, ‘Support Center for Female Farmers’, ‘Hongdong Middle School’ and ‘Mundang Sustainable Agriculture Education Center’ are resulted as the core organization in network. Geographical distribution of collaborative activity is not only concentated in Hong-Dong Myeon but also networked with adjacent administrative district. This study finds its purpose in the detailed analysis of network characteristics of collaborative activity within Hong-Dong area which is representative developed rural community in Korea