The Purpose of this study was to develop Agro-entrepreneurial education program for agriculture college students, In order to investigate the relationship between the types of agricultural starup business and the entrepreneurial intention, we surveyed 224 Agriculture college students in the 3rd and 4th grades using a questionnaire. The results of this study are as follows: First, college students majoring in agriculture have very low interest in establishing agricultural business. Second, there is a difference in the perception of agricultural entrepreneurship between agriculture college students who are engaged in farming as family business and those who do not. agriculture college students who are engaged in farming as family business (Successive Students). The effect of entrepreneurship on entrepreneurship was different by family business for successive students, initiative and challenge spirit had a significant impact on the agro-entrepreneurial intention. otherwise, non successive students have impacted by innovation and social responsibility. Third, in terms of entrepreneurship, the lower the challenge spirit, the greater the willingness to start an agriculture business. The results supported that for agriculture college students, in order to educate individual customized farming management, it is necessary to confirm whether or not agriculture is a family business.

• Yong-Wook Shin(Department of Agronomy & Medicinal Plant Resources, Gyeongnam National University of Science and Technology, Jinju 52725, South Korea) Corresponding author