The main purpose of this study is to investigate the factors that have an impact on public policy, green products and technology in Kuala Lumpur, given government initiatives to boost the environment awareness. The data used in this study was collected by distribution questionnaires randomly in six areas of Kuala Lumpur and 400 respondents were interviewed. Based on a literature review, three hypotheses were stated and tested using structural equation modeling (SEM). SEM is a statistical analysis method that involved two or more variables in analyzing structural relationships among the variables. The SEM model shows that green products and government policies have a direct influence on environmental awareness. However, green technology does not have a direct influence on environmental awareness. Since, knowledge on green technology does not have a significant impact on raising environmental awareness among the public, a much more pragmatic awareness campaign needs to be put in place to use green technology as a part of modern living. The study suggests that the urban population needs to be more aware of the environmental issue as cities tend to have better infrastructure to raise public awareness on green issues. Moreover, the government should increase the environmental awareness among younger generation through workshops, seminars, campaigns, and pamphlets.

1. Introduction
 2. Literature Review
 3. Research Method
 4. Results and Discussion
 5. Conclusion and Recommendation

• Md. Khaled Saifullah(Department of Economics, Faculty of Economics and Administration, University of Malaya. Malaysia.) Corresponding Author.
• Fatimah Binti Kari(Department of Economics, Faculty of Economics and Administration, University of Malaya. Malaysia.)
• Md. Arphan Ali(Department of Economics, Faculty of Economics and Administration, University of Malaya. Malaysia.)