On July 30, 2012, Kakao Talk of Kakao Co., Ltd has pioneered a mobile platform SNG market for the first time in the country along with the launch of ‘Kakao Game Center’. While Kakao Talk has released a puzzle game called ‘Anipang’ at the time of launching the Kakao Game Center, it has recorded a DAU value exceeding 8 million at the most by dominating the domestic mobile game market for smart phones right after being released. However, a sudden decrease of DAU was shown starting September 4th which is not even two month after being released and the defection of DAU continues to occur. This is a condition which is different from the Facebook SNG which is a computer platform based SNG where the DAU is steadily maintained until now. This study attempts to analyze the cause of such conditions through the comparison between Facebook SNG and Kakao Talk SNG representing each of computer platform based SNG and mobile platform based SNG to present an important reference point for the game creators who are preparing for the participation of mobile platform based SNG industry in the future through this analysis.

ABSTRACT
 1. 서론
 2. 문헌연구
 3. 본론
  3-1. 명제설정
  3-2. 명제검증
 4. 결론
 참고문헌

• 임준(Department of Management Information Systems, Sahmyook University) | Jun Lim
• 김경보(Department of Management Information Systems, Sahmyook University) | Kyung-Bo Kim
• 박광재(Department of Management Information Systems, Sahmyook University) | Kwang-Jae Park
• 최성욱(Department of Management Information Systems, Sahmyook University) | Sung-Wook Choi