This study presents an in-depth analysis of talk between immigrant shopkeepers and customers in terms of how participants' frequent frame shifts were constructed and how they contributed to friendly interactions between the two groups. The concepts of Goffman's (1974, 1981) 'situational frame' and 'frame shift' were applied to describe the process in which the participants frequently changed their stances and alignments toward their interactions in the stores. The data collected in two Korean-owned retail stores were transcribed for tum-by-tum analysis. An in-depth analysis of talk in this study shows ample evidence that the participants dynamically and actively participated in changing the situational frames, which contributed greatly to building solidarity and rapport between the participants.

Abstract 
Ⅰ. Introduction 
Ⅱ. Theoretical rationale and relevant literature 
Ⅲ. The data 
Ⅳ. Analysis and Discussion 
Ⅴ. Conclusion 
References 
Appendix

• Hye-kyung Ryoo(University of Seoul)