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여성게이머의 특성에 관한 연구 - 20대 여성을 중심으로 KCI 등재

A study on the characteristics of female gamers - Focusing on women in 20's

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한국컴퓨터게임학회 논문지 (Journal of The Korean Society for Computer Game)
한국컴퓨터게임학회 (Korean Society for Computer Game)
초록

Recently, because of the development for online and mobile technology, the participation of female gamer has increased steadily. However, despite games for female are emerged and female gamer are increased, studying for considering the difference between gender is very rare. Therefore, the purpose of this study is to identify characteristics related to female's game play. And it is contribute to establish effective strategy for attracting female gamer. Based on the literatures about involvement for the game, this study also investigates characteristics which influence the involvement of game. The results can be summarized as follow. First, the characteristics of operational ease is not affecting involvement of game to both male and female gamers. Second, the game's characters and graphics, customized characteristic, scenarios, and social interaction are influenced the involvement of game to both male and female gamers. Third, while in female gamers, the game's characters and graphics customizing, social interaction are influenced to involvement in order, in male gamers, social interaction, characters and graphic, customizing are affected to involvement.

목차
ABSTRACT
 1. 서론
  1.1 연구의 목적
  1.2 연구방법
 2. 여성게이머에 관한 이론적 고찰
  2.1 일반게이머
  2.2 여성게이머
  2.3 몰입요인 연구
 3. 연구설계
  3.1 연구문제 및 연구모형
  3.2 연구가설
  3.3 연구방법
 4. 연구결과 및 해석
  4.1 표본의 일반적 특성 분석
  4.2 게임 선택 시 고려요소
  4.3 선호하는 게임 플랫폼
  4.4 선호하는 게임 장르
  4.5 가설검증을 위한 타당성 및 신뢰성 분석
  4.6 연구 가설 검증
 5. 결론
  5.1 연구의 요약
  5.2 연구의 시사점
 참고문헌
저자
  • 심선애(Dept. of Game Studies, Graduate School of Information Contents, Kwang-Woon University) | Sun Ae Shim
  • 정형원(Dept. of Game Studies, Graduate School of Information Contents, Kwang-Woon University) | Hyung Won Jung Correspondence to