논문 상세보기
pp.67-77
With the advent of the fourth industrial revolution, the digital transformation craze has intensified in diverse industries, such as finance, automotive, health care and agriculture. However, relative to industry demand, there is only few domestic research on digital transformation of small traders and no one has implemented empirical study on this field at all. Thus, the study conducted an empirical study to measure the digital transformation intention of domestic small traders. In the early days of domestic business start-ups, we searched for factors affecting the digital conversion intention of small business owners and designed an integrated framework to explain the causal relationship between factors. This study not only expanded and refined the scope of related research but also suggested the direction of another research that was not presented in previous research. However, there are limitations in many ways as much as the initial stage of a specific field of small business owners. There are limitations in explaining the overall perception of Korean small business owners. Therefore, in future studies, it is necessary to study more deeply by presenting more specific and various variables. In addition, although the number of respondents was sufficient in the process of empirical analysis, it is considered that the respondents are not enough to universalize the research result as a traditional small business person who did not convert all digital. It is necessary to carry out a comparative analysis by dividing the two groups in more detail and more specifically in the future study. The result of this study can suggest the direction for accelerating small traders’ digital transformation intention in terms of practical view, and provide useful references which can support the theoretical foundation for researchers who will perform future related research in terms of academic view.
2. 이론적 배경
2.1 가치기반수용모델
2.2 디지털 전환의 전환 혜택
2.3 디지털 전환의 전환 비용
2.4 디지털 전환에 대한 지각된 가치
2.5 디지털 전환에 대한 디지털 전환의도
3. 연구모형 설계
3.1 연구모형 설계
3.2 연구가설 설계
4. 실증분석
4.1 자료수집 및 표본의 특성
4.2 확인적 요인분석
4.3 가설검증결과
5. 결 론
Acknowledgments
References
