논문 상세보기
pp.1-9
Companies must capture value for sustainable growth. Capturing value is a critical task for companies, particularly when operating own businesses and organizations or starting new business. The business strategy of many companies focuses on capturing the maximum value from customers and other stakeholders. Even though a wide range of studies on value creation and appropriation has been conducted in the strategic management field, most of studies are still conceptual and theoretical. Thus more empirical studies are required to suggest future-oriented value strategy. This study reveals the value creation and appropriation elements in the aviation industry of Korea. The purpose of this study is to understand the trend of value creation and appropriation in the industry. In addition, the relationship between the elements and firm’s performance are tested. The firm’s performance is defined by that past and future point of views. The sample were collected from Korean Air and Asiana Air. The empirical test shows that the elements of value creation-appropriation have significant impact on firm’s performance. Further, the element of value appropriation to customer has a positive impact both on firm’s past and future performance. Our results show that investors acknowledge a value-based strategy as a sign of stock valuation. The results of this test correspond with the earlier one, showing that maximizing customers value rather than shareholder value does deliver impressive returns. The finding suggest that companies need to change their strategy to efficiently manage performance. With the test results, we propose a value-based strategy to maximize firm’s future financial and stock performance.
2. 선행연구와 이론적 배경
2.1 가치와 가치 창조
2.2 가치와 가치 전유
3. 연구 설계 및 분석
3.1 VCA(Value Creation and Appropriation)모델
3.2 변수의 조작적 정의
3.3 표본선정과 자료수집
4. 실증분석 결과
4.1 국내 항공 산업의 가치 창조 및 전유 현황
4.2 가치전략 동향과 기업의 성과와의 관계
4. 결 론
4.1 기업관점의 시사점
4.2 학술관점의 시사점
4.3 연구한계 및 향후 과제
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