As Korean food service franchise companies sought to advance into around 2,000 new foreign markets, the importance of global management was emphasized. They intensively expanded into Chinese and American markets in 2015 and these two markets account for approximately 40% of total food service franchise companies in foreign countries. Although Japan has huge franchise market, Korean food service franchise companies in Japan only account for 5% of total franchise companies in Asian countries. The purpose of this study is to analyze the relationship between food service franchise selection factors, brand loyalty, and revisit intention of Japanese consumers using Korean food service franchise companies in Japanese food service market, and based on the analysis results, draw the implications for the expansion of Korean food service franchise companies into the Japanese market. Food service franchise selection factors is defined as service and cleanliness, taste, safety and reliability, cost and convenience, and professionalism. The study results can be summarized as follows. First, analysis was performed to identify the effects of food service franchise selection factors on the brand loyalty, it showed that five food service franchise selection factors including professionalism, service and cleanliness, cost and convenience had positive (+) effects on the brand loyalty. One of the most important factors influencing the brand loyalty is professionalism. In order to raise food service franchise’s professionalism, it is necessary for the food service franchise companies to establish stronger strategies containing professional operation systems and services compared to general restaurants. Second, analysis was performed to identify the effects of food service franchise selection factors on revisit intention, five food service franchise selection factors, service and cleanliness, safety and reliability, and cost and convenience had positive (+) effects on revisit intention. One of the most important factors influencing revisit intention is safety and reliability. Thus, in order to raise safety and reliability it is important to form trust with consumers by properly utilizing systems of food hygiene and food safety accreditation.

Ⅰ. 서 론
 Ⅱ. 이론적 배경
  1. 외식 프랜차이즈 선택요인에 대한 선행연구
  2. 브랜드 충성도에 대한 선행연구
  3. 재방문의도에 대한 선행연구
 Ⅲ. 일본의 외식산업 및 프랜차이즈
  1. 일본 외식 시장의 현황과 특징
  2. 일본 외식 프랜차이즈의 현황
 Ⅳ. 연구 설계
  1. 연구모형 및 가설 설정
  2. 자료수집 및 분석방법
 Ⅴ. 실증 분석
  1. 인구통계분석
  2. 측정도구의 신뢰도 및 타당도
  3. 가설 검증
 Ⅵ. 결 론
 References

• 김선현(동국대학교 일반대학원 식품산업관리학과 식품경영전공 석사과정) | Kim, Seon-Hyen
• 황재현(동국대학교 서울캠퍼스, 식품산업관리학과 교수) | Hwang, Jae-Hyun Corresponding author