Purpose - This present aims to analyze the effect of export modes on initial export amount and time to export by selecting export modes among various success strategies and factors. Research design, data, and methodology - It surveyed 980 small and mid-sized venture enterprises across Korea. The export modes and its impact on exports through frequency analysis and cross analysis, and validated through a PPML(regression analysis applied the enterprise growth model) analysis.
Results - Five export modes were investigated : direct export, indirect export, transfer from direct export to indirect export, transfer from direct export to indirect export, and parallel export to indirect export. It was found that SMVEs that exported directly from establishment to initial export had the shortest period, and also had the highest export price
Conclusions - From a marketing point of view, it took an average of 1.6 years to switch from export directly to indirect export or directly export, and the reason for the export modes conversion was to supplement export specialists and improve export competitiveness. And the export amount and time period that SMVEs establishes and export is a significant factor in export success strategy and there has been few prior study in export modes.

Abstract
 1. Introduction
 2. Literature Review and SMVEs' Current Status
  2.1. Precedent studies’ review
  2.2. SMVEs’ status
 3. Analysis of the Effects of Export Modeson Export Amount and Period
  3.1. Design of the survey
  3.2. Analysis results
 4. Conclusions and Implications
  4.1. Study results summary
  4.2. Implications of the study
 References

• Byung-Mo Coo(Dept. of International Business and Management, Hansei University, Korea.)