The purpose of this paper is to estimate consumer’s satisfaction by purchasing farmer‘s processed food. So, this paper surveyed consumers which have purchased Korean traditional soybean paste products, by reason of limiting research objects among lots of farmer‘s processed food. A survey of 220 consumers was carried out on September and October 2016. For this matters, this paper used multiple linear regression model(included LOG-LIN model) and, set up 1 dependent and 11 independent variables. As the analysis results, we could find out that consumer’s satisfaction was affected by 6 variables(price, taste, ease of cooking, confidence of product information, social awareness and perceived 6th industrialization). Among these variables, the strongest variable was “social awareness”, and the second was “perceived 6th industrialization”. This paper also estimated the rate of change that a dependent variable was affected by independent variables. As the results, this paper found out that “perceived 6th industrialization” had the highest rate of change(5.8%) and the second was “social awareness”(5.6%). This paper proposed 7 implications of Korean traditional soybean paste. Those were the proper price policy and quality value’s promotion, quality Improvement and confidence enhancement, development of products for consumer’s convenience, enhancement of social awareness, enhancement of politic management about 6th industrialization and accessibility of purchasing information.

I. 서 론
 II. 농가공식품 및 전통장류의 정의
 III. 연구방법
  1. 자료수집
  2. 분석방법
  3. 조작적 변수
 IV. 분석결과
  1. 응답자 속성
  2. 분석결과
 V. 전통장류 활성화 방안
 VI. 결 론
 References

• 김종화(충남연구원 행정복지연구부, Dept. Public Administration & Welfare, Chungnam Institute) | Kim, Jong-Hwa Corresponding author