논문 상세보기
pp.75-87
The purpose of this study was to investigate how the operating system quality of Cheongwon Organic Festival, a local festival held in Cheongju, affects visitor satisfaction, and to also revitalize the Cheongwon Organic Life Festival through this study. 344 visitors of the Cheongwon Organic Life Festival were recruited to become participants of this study using a random sampling method. There were significant differences in the evaluation of the operating system quality at the Cheongwon Organic Life Festival depending on the visitors’ gender, age, education, household income, acquisition of information, purpose of visit, considerations of the purchase of festival goods, purchase of a pre-sales ticket, and residence.Different factors such as the visitors’ gender, age, education, household income, acquisition of information, purpose of visit, considerations while purchasing festival goods, and residence impacted the visitors’ satisfaction of their visit to the Cheongwon Organic Life Festival. It was found that there was a correlation between the operating system quality at Cheongwon Organic Life Festival and the visitors’ satisfaction. The operating system quality as a whole and the event programming showed the highest correlation with the visitors’ satisfaction.
II. 연구사 및 이론적 배경
1. 지역축제의 서비스 품질과 방문객 만족도 관련 연구
2. 지역축제 운영시스템의 품질
3. 방문객 만족도
4. 운영시스템 품질과 방문객 만족도 관계
III. 연구대상 및 방법
1. 연구개요
2. 연구대상
2. 연구방법
IV. 분석결과
1. 사회 인구학적 변인에 따른 운영시스템 품질의 차이
2. 사회 인구학적 변인에 따른 방문객 만족도 차이
3. 운영시스템 품질이 방문객 만족도에 미치는 영향
V. 결론 및 고찰
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