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Analysis of Shipping Method and Trading Intent regarding Trees as Landscape Materials KCI 등재

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휴양및경관연구 (Journal of Recreation and Landscape)
전북대학교 부설 휴양및경관계획연구소 (Institute of Recreation and Landscape Planning)
초록

The objective of this study was to empirically analyze the shipping method and trading intent of landscaping tree farms. The analysis used survey data on landscaping tree seedling farms. Crosstabs were utilized to analyze the shipping method and characteristics of landscaping trees, and a binary logistic regression to analyze the trading intent. The results were as follows: The most common shipping method used by landscaping tree farms was “agricultural forward contract,” followed by “delivery of goods by individuals to middlemen.” However, “direct dealing with the ordering body” was the most desired in the long run. Among the characteristics of farms desiring direct dealing with the ordering body, variables that showed statistical significance were “experience in producing landscaping trees,” “whether landscaping tree production is a full-time profession,” “awareness of retail prices of landscaping trees,” and “difficulty in finding market and price information related to shipping.” In particular, more experience in producing landscaping trees led to a lower probability of direct dealing. Moreover, farms specializing in landscaping trees, farms aware of retail prices, and farms that had difficulty determining market or price information were more likely to focus on direct dealing.

목차
ABSTRACT
 1. Introduction
 2. Literature Reviews
 3. Methods
  3.1 Survey Method and Content
  3.2 Analysis Method
 4. Results and Discussions
  4.1 General Status of Landscaping Tree Farmersand Shipments
  4.2 Analysis of Awareness of Retail Prices andShipping Method
  4.3 Results of Analysis of the Trading Intent ofLandscaping Tree Farms
 5. Conclusions
 References
저자
  • Soyoung Lee(Dept. of Agricultural Economics, Chonbuk National University) Corresponding author