This study analyzes residents’ views on rural resources and facilities necessary for rural resource development. The data utilized for the analysis is a questionnaire targeting local residents living in Yuchon-ri, Musu-ri, Yudeung-myeon, Sunchang-gun, and Jeollabuk-do. The analysis methods used herein include multi-attribute utility theory, to assess the importance of community resources; variance analysis to determine the importance of developmental directions; and multiple response and cross-analysis to analyze the facilities required for each project. The results are as follows: “Seomjin River”, “specialized crops”, “Oktaek creek”, and the “bike lane along Seomjin River” were rated highly as community resources. Respondents evaluated the developmental directions in descending order of importance, i.e., “cultivating specialized crops”, “fostering environmentally-friendly agriculture”, “processing agricultural specialty products”, “improving rural landscapes”, “revitalizing rural tourism and hands-on experiences” and “ameliorating living environments”. Regarding facilities required for each project respondents prioritized “expanding basic living grounds”, the establishment of “health care maintenance facilities” and the “expansion and paving of village roads”. Also frequently requested were “facilities for increasing local incomes”, the “direct transaction of agricultural products”, “facilities for processing agricultural specialty products” and “establishing a distribution system for agricultural specialty products”. Many respondents also expressed their need for “sales facilities” and “facilities for hands-on experiences” in order to “revitalize rural tourism”. With respect to facilities for “ameliorating local landscapes” respondents wished to “establish community symbolic structures”, “plant roadside trees”, “revamp vacant or deserted properties” and “tidy up the areas surrounding community centers.” Needs were identified such as “education for local residents”, “community leader- fostering training”, and “taking tours of advanced areas” in order to “enhance the capabilities of local areas”, Given such analysis results, it can be seen that local residents place greater emphasis on the rural resource developments whereby they can better increase their revenues. Respondents would like the developmental directions from which they can create value related to producing, processing, and experiencing specialty crops. In order to set the direction for the development of these rural, future research must meticulously examine the resources scattered through rural and create measures that can be directly linked to rural household incomes and regional revenues.

ABSTRACT
 1. Introduction
 2. Methods
  2.1 Target Research Areas
  2.2 Questionnaire Composition
  2.3 Research Methods and Objects
  2.4 Analysis Methods
 3. Results and Discussions
  3.1 Selecting Representative Resources InTargeted Areas
  3.2 Importance of Developmental Directions
  3.3 Facilities Required for Development Types
 4. Conclusions
 References

• Nara Jeong(Urban Agricultural Research Division, National Institute of Horticultural and Herbal Science, RDA)
• Soyoung Lee(Dept. of Agricultural Economics, Chonbuk National University) Corresponding author