The labeled magnitude scale (LMS) was proposed as the magnitude estimation of perceived odor intensity while the direct olfactory method is a basis of odor evaluation. Six chemicals (pyridine, ethanol, ethyl acetate, acetone, trimethylamine, and β-phenylethyl alcohol) were tested to demonstrate the limitation of the current odor intensity scale and the possibility of the alternative method. The 6-point odor intensity reference scale, which is wildly used in the field, has the inevitable limitation of the perceived magnitude of odor intensity. It has failed to express the magnitude objectively when odor intensity increased and the magnitude scale was limited. It was experimentally proven that LMS presents the function of the existing method and effectively evaluates the wide range of odor intensity.