Purpose - The purpose of this article is to examine the effects of perceived value, satisfaction, and continued use intention of e-service Quality of taxi-booking apps.
Research design, data, and methodology - The questionnaire was created to examine every relevant variables to practical and theoretical implications. The pilot survey was conducted for 15 days from April 7th to April 21st in 2016. Their total numbers were 354 surveys. But 330 copies were used for the analysis except 24 of them. To make a more effective analysis, several analysis tools and analysis programmes were used, such as IBM SPSS and AMOS.
Results - The results are as follows. First, all variables of e-service quality except safety make influences on perceived value. Second, e-service quality except safety makes influences on satisfaction. Third, perceived value makes influence on satisfaction and on intention of continued use. Fourth, satisfaction makes influence on intention of continued use.
Conclusions - First, 5 variables are very limited. more valuable variables are need to test with this model. Second, this study was conducted only in China. So there may be possible to the representatives. To use this model for better analysis and application abroad, more characteristics and strategic factors should be considered like the local culture of a particular country, attributes for different environment etc.

Abstract
 1. Introduction
 2. Theoretical Background
 3. Major Variables
  3.1. e-service quality variables
  3.2. Mediators
 4. Research Model and Hypotheses
 5. Empirical Test
  5.1. Data collection
  5.2. Demographic analysis
  5.3. Tests of Reliability and Convergent Validity
 5. Hypothesis Test
 6. Mediating Effects
 7. Conclusions and Limitations
 References

• Zhong-Bo, Guo(Master of E-Commerce, Dept. of Electronic Commerce, Kongju National University)
• Uk-Yeol Park(Ph.D. student, Dept. of Electronic Commerce, Kongju National University)
• Jong-Ho Lee(Dept. of Electronic Commerce, Kongju National University) Corresponding Author