The distribution and marketing has faced a new business environment with the advent of mobile distribution channels. Due to the prevalence of smartphones and SNS, distribution structures in the market are changing naturally from multi-channel to omni-channel. Recently, omni-channel strategies have been established and implemented in many domestic distributors. This paper has proceeded with a preliminary study on how the change of the distribution structure to the omni-channel affects the supply chain management. To do this, we first looked at the cases of omni-channel strategy. Based on the systematic classification of the strategies implemented in the cases, strategies for strengthening the omni-channel were derived from statistical testing of hypotheses and research models.

1. 서론
 2. 옴니채널 전략
 3. 연구모형 및 가설수립
  3.1 연구모형
  3.2 가설수립
  3.3 설문항목
 4. 가설검정 및 분석
  4.1 설문조사 통계적 특성
  4.2 가설검정 및 통계적 의미
 5. 결론
 6. References

• Hyung Sool Oh(Department of Industrial & Management Engineering, Kangwon National University) | 오형술
• SuYeonCho(Department of Industrial & Management Engineering, Hanyang University) | 조수연