The present paper study investigates the relationship between social exclusion and donation intention among specific social groups in Korea. Social exclusion refers to non-participation in social experiences by the socially disadvantaged. Data were analyzed using two sources; first was the evidence of behaviors arising from social exclusion of the university students and then socially excluded reactions of the elderly responses from the survey were compared with the first research findings. The reason of using multi-sources of data is that the outcome from the experimental design of the university student is imperative to clarify what the conclusions will be the same result with the other demographic characteristic of the elderly. The research design was three excluded elderly individuals of a self-excluded group and two other excluded groups divided such as “ignored” and “rejected” individuals to compare the differences among three groups of different sources of exclusion. The conclusion of this study is that those with high social exclusion exhibited a more negative donation intention than those with lower social exclusion, but that those who perceived themselves as self-excluded were more likely to give donations than those excluded by others, regardless of the level of their social exclusion.

Abstract
 1. Introduction
 2. Theoretical Background
  2.1. Social Comparison Theories
 3. Research Hypothesis
  3.1. Social Exclusion and Donation
  3.2. Study 1
  3.3. Study 2
 4. Conclusion
 References

• Min-Jung Oh(Part-time lecture. Division of Business, Chosun University)
• Jin Chul Jung(Professor. Division of Business, Chosun University) Corresponding Author