In this study, we estimate the greenhouse farmers' willingness to pay of agricultural water supply through pipeline. First, in the questionnaire design, orthogonal design and block design were used to enhance the ease of survey. Second, the theoretical model was constructed through the setting of the probability utility function, and the parameters were estimated by using the conditional logit model. Third, all of the estimation coefficients were statistically significant at the 1% significance level. The results of analysis are summarized as follows. First, the probability of selection is increased when maintenance is carried out by Korea Rural Community Corporation or local government. Second, the probability of selection is increased when agricultural water supply through pipeline is higher than the current level. Third, if the Korea Rural Community Corporation carries out maintenance management, the marginal willingness to pay is 44 won per ton. And if the local government carries out maintenance management, the marginal willingness to pay is 25 won per ton. Fourth, according to the quality level of agricultural water supply, the marginal willingness to pay is 101 won, 114 won and 120 won per ton, respectively. This study can be used as a basic data on the cost setting for agricultural water supply through pipeline.

ABSTRACT
 I. 서 론
 II. 이론적 배경
 III. 조사설계 및 분석방법
  1. 조사설계
  2. 기초통계량
  3. 분석방법
 IV. 분석결과 및 해석
  1. 조건부로짓모형 추정결과
  2. 관수로를 통한 용수공급에 대한 지불의사금액
 V. 요약 및 결론
 References

• 임청룡(농어촌연구원, Associate Researcher, Rural Reserch Institute Korea Rural Community Corporation) | Lim, Cheong-Ryong
• 박성경(부산대학교 농업경제학과, Professor, Department of Food and Resource Economics Pusan National University) | Park, Seong-gyeong
• 정원호(부산대학교 농업경제학과, Professor, Department of Food and Resource Economics Pusan National University) | Chung, Won-ho Corresponding author